Rightflow works with advertisers, publishers and other businesses, to deliver targeted or personalized ads, to consumers.
Beacons, Pixels, and Tags
In order to target ads we sometimes use beacons and tags which enable online advertising companies to collect data, serve advertising, and provide related services, such as measurement or fraud prevention, on web sites by allowing communication between a web browser and a server. A beacon is a small transparent image that is placed on a web page. A tag is a small piece of website code that is run by the web browser. This practice is sometimes referred to as Interest Based Advertising (“IBA”). Consumers benefit from receiving more relevant ads. Advertisers and publishers benefit from more effective advertising.
Personally Identifiable Information
We do not collect any Personally Identifiable Information.
Non-Personally Identifiable Information
We collect Non-Personally Identifiable information such as information received from the web browser, operating system, or device, including such things as information about the browser type and browser settings, information about the operating system or device (device type and model), the web address of a web page visited, the name or type of mobile app, the address of the referring web page, the IP address of the device, cookie information, and other information about a web page or app. Collectively, this data might be called HTTP header data or clickstream data. Platform Data also includes information about the geographic location of the device. It may also include inferences or information about users’ interests that are created, acquired, or used by our clients. This data does not include, and Rightflow does not collect data that, by itself, directly identifies an individual, such as name, address, phone number, email address, or government identifier.
Why we collect data
The purposes for collecting the data include:
Limiting the number of times a user sees a particular ad
Customizing ads to a particular geographic region
Showing ads related to the content of the web page on which they are shown
Determining when users respond to ads
Reporting aggregated statistics regarding, for example, the effectiveness of online advertising campaigns
More information about privacy policies introduced by our partners, including opt-out options, can be found here:
. Please note that email communications are not always secure; so please do not include sensitive information in your emails to us.